In the pages of
this e-book, I will argue that what is needed is a new strategy which
leverages the power of the Internet. I believe the key to that
strategy can be found in the following four precepts:
1. Church leaders are committed to a
“Sage on the Stage” model that
views the communication of
spiritual truths as unidirectional – I talk, you listen. This
strategy is embodied in the vast majority of church websites.
Our practice is to
preach – not
facilitate a discussion about
- the Gospel.
2.
Church leaders will never be able to truly
harness the power of the Internet unless they are willing to empower spiritually
appraised individuals in the use websites to
initiate
multi-directional communications strategies as a
way to discuss and act upon spiritual truth.
3.
Church leaders should help identify and train these individuals in how to use
Internet technology to facilitate online learning through a
Socratic-style process of group learning in
Virtual, Online Communities.
While it may be the case that members of these communities will meet face to
face, this is not required.
4. Many churches promote small group
ministries led by lay members. Finding Community
takes this model and applies it to the Internet to create small groups in a
virtual community setting.
Creating Connections on the Frontier
of Online Ministry
Welcome to a Virtual Community - The New Way of Doing Ministry
Since the dawn
of human speech, a key function of leadership has been to speak before an
audience. This is a unidirectional form of communication. For the most part,
church websites operate on this model. They provide information in a
unidirectional format, saying “this is who we are, and if you like what you see,
come join us.” However, the introduction of the Internet and the ability to
have what is called “asynchronous communication” in a multidirectional format
has revolutionized the way we present the Gospel and how we engage the culture
in a conversation about spiritual truth
.
By
way of contrast, let me give you an example to help you "see" what I'm talking
about.
Think about a typical church service from the
perspective of someone who's not used to "doing church". What happens?
You sit down. One or two people talk, some songs are sung, and then the Preacher
gives a sermon. The people in the pews listen.
That's how communication in a church works.
The "expert" talks, the "non-experts" listen.
Now, go to a website like
www.myspace.com
On that site, you'll find a group such as "The Christian Teens of Myspace."
This group is sponsored by Witness of God Ministries, an online group of (mostly) 2,000 plus young
people who share thoughts about God online. Click on their "forum" button. If
you join the group, what happens? You get to "talk" to them, and they talk
to you. Each of you shares your experiences about God. No one
person is the expert - the group becomes the expert.
Myspace is a great example of how Secular Culture gets
this
big time.
Just as the Iron
Age introduced a new challenge to God’s people in the days of King David, the
advent of the Internet presents us with the modern equivalent of the Iron Age.
Finding Community: Creating Connections in the Frontier of Online Ministry
is about a different way of viewing how we use the internet to facilitate
ministry.
This is not about high
tech gizmos and gadgets. Rather, it is how we organize people to use the
power of the Internet to reach people for Christ through this medium. If
you are in a position of leadership at your church – a pastor, an elder, a
key ministry staff person – don't say “Oh, our church webmaster should read
this!”
No.
This is for you – the man or woman whom God has called to help shape a
vision for how your ministry uses the Internet to attract, disciple and
train people for Christ. It is NOT about how to revolutionize or “jazz up”
your website.
So, What Does The Strategy Entail?
If you've ever been in a small group, then you've had to answer the most
important question every small group faces: When & where do we meet?
In FINDING COMMUNITY, we present a clear alternative: Let's meet online. Taking the
concept of small group ministry, we apply it to the environment of an online
community.
Such a virtual community can be used for anything from "social networking" to
learning about the Bible
It's a tested proposal – one that is
sweeping the world of adult learning through such institutions as the University
of Phoenix, DeVry University and other such online schools of higher education.
Increasingly, theological seminaries such as Western Theological Seminary are
also embracing online learning - applying Socratic learning and teaching among a
community of people who wish to share and learn from each other.
And, while you can
spend lots of money on proprietary software and web hosting applications,
here’s some really good news: You can use existing software applications
that are presently made available for free on the Internet.
Would
you like to see a quick overview of the concept?
CLICK HERE to see a 4 minute slide show
that introduces the concept I'm describing. It will "pop" Microsoft Power
Point in your browser - oh, and turn on your speakers!!
Interested in a more in-depth look at my e-book?
Part I, “The
Five Authors You Meet on the Internet” is free. Download it. Read it.
Kick the tires. When you’re done with the appetizer, I hope you’ll consider
coming back and ordering the full course. You can do so by going to
When you purchase Finding Community: Building Connections on the Frontier
of Online Ministry, you'll also get a section I title "Resources from the
Internet." Here, I've listed websites you can visit to get ideas for
webpage design, using Socratic teaching methods, as well as courses that are
offered about how to do online ministry. I've also thrown in a glossary of
Internet terms, so if you have a hard time figuring out what all this "Internet
Jargon" means, you'll find this a handy source.
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